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There is nothing more powerful to your business than the positive word of mouth by centers of influence. These leaders can be identified easily as they are often the executive directors, presidents, board members, or committee chairs of support organizations. They also could be other professionals such as CPAs, attorneys, or bankers that are known for supporting and working in the markets you have chosen. Watch, listen and learn as Richard interviews an actual association head and then summarizes the tactics.
This DVD program includes:
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Powerful insight on how to interact with centers of influence
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How to create a unique sense of desire with them to assist you
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See how to position yourself as a resource
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Six action steps to execute your center of influence interview brilliantly
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Identify the three keys to improve your centers of influence interaction
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Powerful tips to schedule your own centers of influence interviews
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Experience first hand how to leverage warm introductions and informational pathways
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Use the information from these interviews to gain access and create ongoing marketing and sales activities
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