| Title: Research on Top Clients |
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Question:
How do you research your top clients in order to have a better understanding of who they are? |
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Answer:
Here are three avenues to pursue:
1. Google all clients including their spouses and companies.
2. Scan the websites of all local associations that support your clients' industries and/or professions.
3. Create a questionnaire to use each time that you meet with your top clients in order to discover their passions, interests, activites, etc. |
