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Learn more about marketing, selling and
communicating from this recommended reading.
Note: You will be connected to the Amazon website in a separate window when you click on the title.
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Blink: The Power of Thinking Without Thinking
Malcolm Gladwell
Little, Brown & Co., 2005
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Staying Street Smart in the Internet Age
Mark H. McCormack
Viking, Penguin Putnam, 2000
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The 22 Immutable Laws of Marketing: Violate Them at Your Own
Risk!
Al Ries & Jack Trout
Harper Business, 1994
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The Friendship Factor: How to Get Closer to the People You Care
for
Alan Loy McGinnis
Augsburg Fortress Publishers, 2004
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The Great Brain Robbery
Ray Considine & Murray Raphel
Rosebud Books, 1987
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The Mature Market: A Gold Mine of Ideas for Tapping the 50+
Market
Robert S. Menchin
iUniverse, 2000
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The Millionaire Next Door: The Surprising Secrets of America’s
Wealthy
Thomas Stanley, PhD, &
Longstreet Press, 1996
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The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell
Back Bay Books, Reprint Edition, 2002
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Values-Based Selling: The Art of Building High-Trust Client
Relationships
Bill Bachrach
Bachrach & Assoc., 1996
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Whale Hunt in the Desert: The Secret Las Vegas Of Superhost Steve
Cyr
Deke Castleman
Huntington Press, 2004
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Word-of-Mouth Marketing
Jerry R. Wilson
John Wiley & Sons Inc, Reprint Edition, 1994
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Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Warner Books, 1997
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Raising More Money: A Step by Step Guide to Building Lifelong
Donors
Terry Axelrod
Boylston Books Ltd., 2004
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Blue Ocean Strategy: How to Create Uncontested Market Space and
Make Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business School Press, 2005
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Children of Paradise: Successful Parenting for Prosperous
Families
Lee Hausner
Plaza Press, 2005
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Conversation: How Talk Can Change
Theodore Zeldin
Harvill Press, 2000
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High Trust Leadership
Bill Bachrach and Norman Levine
Aim High Publishers
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How to Become a Rainmaker: The Rules for Getting & Keeping
Customers & Clients
Jeffrey J. Fox
Hyperion, 2001
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How to Talk so People Listen: Connecting in Today’s Workplace
Sonya B. Hamlin
Rev. Ed., Ragged Bears, 2006
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Is Your “Net” Working? A Complete Guide to Building Contacts and
Career Visibility
Anne Boe & Bettie Youngs
John Wiley & Sons, 1989
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Mr. Shmooze: The Art & Science of Selling Through
Relationships
Richard Abraham
The Richard Abraham Co., 2002
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Never Eat Alone
Keith Ferrazzi
Doubleday Books, 2005
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Positioning: The Battle for Your Mind
Al Ries & Jack Trout
McGraw-Hill, 2000
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Think and Grow Rich!: The Original Version, Restored and Revised
(Paperback)
Napolean Hill
Aventine Press, 2004
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