Title:
How can I create catchy seminar titles?
Question:
Richard, I met you at one of the seminars you conducted in Atlanta last year. I also bought your book, and it is terrific reading. I do a number of seminars every year, and I am currently stuck for titles. If you would help me out, I would greatly appreciate it.
'Fixed Income' is my current topic, but that sounds too generic for the affluent market I am trying to penetrate. These individuals get invitations at least once a week, and so far, I’ve been successful in getting good attendance and have started some great relationships. Because I’m trying to bring fresh ideas to them, I really could use your advice on a title involving fixed income. The one I am tossing around is "Fixed Income Investment Alternatives For The Affluent Investor". What do you think?
With kindest regards,
Eric
Answer:
Eric, thanks for your feedback. For titles, I would approach it from what the affluent person will gain from the information.
Example:
What does the affluent person want to be able to do on a fixed income?
1. Enjoy life to the fullest without worrying about economic downturns
2. Have peace of mind to continue to go and do what they want.
To get started, ask your current clients why they selected your fixed income recommendations. What did your recommendations do for them? Then, work this into a seminar title that is interesting and focuses on others achieving those same outcomes. You could even create a series:
1. Getting Started
2. Keeping Momentum
3. Advanced Fixed Income Alternatives
A title that says "Different Fixed Income Strategies That Allow You to Live Life To The Fullest" creates curiosity. Work up four to five different titles. Ask your current clients which ones they would respond to and go with those. Notice, it is not as important to emphasize "alternative" as it is to highlight the benefit!
God bless,
Richard
Question:
Richard, I met you at one of the seminars you conducted in Atlanta last year. I also bought your book, and it is terrific reading. I do a number of seminars every year, and I am currently stuck for titles. If you would help me out, I would greatly appreciate it.
'Fixed Income' is my current topic, but that sounds too generic for the affluent market I am trying to penetrate. These individuals get invitations at least once a week, and so far, I’ve been successful in getting good attendance and have started some great relationships. Because I’m trying to bring fresh ideas to them, I really could use your advice on a title involving fixed income. The one I am tossing around is "Fixed Income Investment Alternatives For The Affluent Investor". What do you think?
With kindest regards,
Eric
Answer:
Eric, thanks for your feedback. For titles, I would approach it from what the affluent person will gain from the information.
Example:
What does the affluent person want to be able to do on a fixed income?
1. Enjoy life to the fullest without worrying about economic downturns
2. Have peace of mind to continue to go and do what they want.
To get started, ask your current clients why they selected your fixed income recommendations. What did your recommendations do for them? Then, work this into a seminar title that is interesting and focuses on others achieving those same outcomes. You could even create a series:
1. Getting Started
2. Keeping Momentum
3. Advanced Fixed Income Alternatives
A title that says "Different Fixed Income Strategies That Allow You to Live Life To The Fullest" creates curiosity. Work up four to five different titles. Ask your current clients which ones they would respond to and go with those. Notice, it is not as important to emphasize "alternative" as it is to highlight the benefit!
God bless,
Richard